The Zeno Family, cast members of The People’s Couch on Bravo TV, lacked a clear brand position and suffered from overshadowing from other cast members. The family also lacked the positioning and messaging platforms necessary to increase market penetration.
We took The Zeno Family through a complete brand building initiative that included internal brand workshops and research with each family member. The results were the development of a strong social campaign both on and off line and community event involvement. This reflected their ability to be personable with fans of the show. This also led to brand partnerships with different product lines in varies industries.