CASE STUDIES

 

 

The Challenge

 

The Zeno Family, cast members of The People’s Couch on Bravo TV, lacked a clear brand position and suffered from overshadowing from other cast members. The family also lacked the positioning and messaging platforms necessary to increase market penetration.

 

The Solution

 

We took The Zeno Family through a complete brand building initiative that included internal brand workshops and research with each family member. The results were the development of a strong social campaign both on and off line and community event involvement. This reflected their ability to be personable with fans of the show. This also led to brand partnerships with different product lines in varies industries.

The People's Couch - Bravo TV

The People's Couch - Bravo TV

The Challenge

 

POP Unplugged needed to introduce itself as a premier percussive arts entertainment company to both drummers and the public. Additionally the company wanted to elevate its own brand image through the marketing of its group POP’D.

 

The Solution

 

Since the company was the first of its kind in the region and offered services that were unique and different. The competition Drum Madness® was created. This month long online competition featured twelve drummers and reached 1.9 millions viewers.

Drum Madness - P.O.P Unplugged

Drum Madness - P.O.P Unplugged

The Challenge

 

YOCISCO needed a brand refresh to coincide with the launch of a new collection of underwear that would appeal to a broader target market that included African American, Asian and international buyers.

 

The Solution

 

Branding By Branden developed a new brand look and revamped positioning for YOCISCO that featured Asian, African American and European models. We stayed with the brand positioning – Where Sexy Starts which reflects the company’s obsession with sexy underwear for all men. The ensuring brand campaign was deployed in print, website, digital ads, viral marketing campaigns and event booths.

YOCISCO

YOCISCO